BRUH.®
Overview
BRUH.® is a skate, surf, and snow brand founded by pro kiteboarder and founder of The Alchemists, Daniel Cobb and his brother Nick. Based in Rochester, MI, they offer apparel, skateboards, and gear while fostering a strong community. Their motto, "No fear, no shame, one more," reflects their fearless spirit.
Branding
We built BRUH.® from the core, crafting a brand that embodies fearless energy and community. From defining its messaging and DNA—rooted in unity, resilience, and self-expression—to developing a bold visual identity that fuses skate, surf, and snow culture, every element was designed to stand out. We positioned BRUH.® as more than just a brand—it’s a movement, a mindset, and a statement.
Website Design & Development
We designed and developed the BRUH.® website as a seamless eCommerce experience, built to reflect the brand’s bold identity and community-driven spirit. From intuitive navigation to high-impact visuals, every element was crafted to engage users and drive conversions. We created dynamic content that showcases the brand’s roots in skate, surf, and snow culture, integrating storytelling with a streamlined shopping experience. The result? A site that doesn’t just sell products—it amplifies the BRUH.® movement.