EnGen
Overview
Engen is a pioneering job portal connecting neurodiverse individuals with employers committed to inclusivity. Its mission is to highlight unique strengths while giving companies access to untapped talent. The Alchemists developed an empowering brand identity and a user-friendly website tailored to both job seekers and forward-thinking employers. The challenge was translating neurodiversity into a compelling brand narrative while ensuring an intuitive digital experience that fosters meaningful connections.
Branding
The brand identity was carefully crafted to resonate with the neurodiverse community. A vibrant yet calming color palette was chosen to reflect diversity and inclusivity. The logo design incorporated abstract elements, symbolizing the interconnectedness of diverse minds.
Website Design & Development
The website was designed with accessibility at its core. User experience considerations catered to individuals with varying sensory and cognitive needs. Clear typography, intuitive navigation, and visual cues ensured a user-friendly experience for all visitors.